Ask Yourself...

  • Are you having issues with customer loyalty?
  • Are your customers engaged and satisfied?
  • Is your design team in a slump?
  • Maybe it’s time to focus on the experience?
Bring Michael To Your Event
Michael Bianchi at Salesforce Dreamforce

UX for Everyone

Stalled on a project? Product not getting adoption? Change initiative not really engaging people?

Poor user experience (UX) can spell death for even great ideas. The optimal redefined experience allows you to embed your product or experience in the user’s life or work, so that it fits seamlessly into their day-to-day activities.

UX Designers are becoming more difficult to hire and keep. And, a business-savvy UX Designer is pretty much a purple unicorn right now. So, developing your staff and investing in their growth is essential to getting the skills you need and keeping the staff you have.

How can everyone be a part of UX? Design Thinking.
Some of the most successful companies, like Google, Apple, IBM and others, continue to innovate through design-thinking, which pulls together emotion and design through to execution and delivery.

Manifesting Business Strategy Through User Experience

Companies are working on new strategies in disruptive markets, start-up pivots, new business models... but new ideas can’t succeed if the user experience doesn't change with them. If a company "feels" like the same old company, customers and employees won’t believe or support the change.

Who should attend: CXOs, Marketing, Sales, Service, R&D, Product Managers, Training, HR

Key Takeaways:

  • How to use design thinking in business strategy sessions.
  • What critical changes to make in user experience to communicate a new direction.
  • Defining your user experience for new business models.

From Brand to Interfaces

Traditional branding exercises fail to provide usable governance and outputs for the digital user experience. This helps people responsible for brand, manifest the brand through digital channels, digital content, and digital interfaces (from the website to wearables).

Who should attend: CMO, Brand Managers, Marketing Managers, Product Managers, Agencies

Key takeaways:

  • The Digital Brand: rethinking brand through UX.
  • Critical brand outputs for user experience design.
  • Governing brand through to the user experience.

Linking CX and UX Design

Strengthening relationships with customers involves understanding how they interact and engage with your product, app, website, etc. This helps you understand your customer’s entire journey and how to make it a more meaningful, memorable experience.

Who should attend: CX Head, Marketing, Sales, Service, Related UX/Dev teams

Key takeaways:

  • Identify areas to grow and evolve customer journeys through User Experience.
  • How to map your CX journey to UX design.
  • How to integrate digital and non-digital experiences

Applying Design Thinking to UX Design

Using my 6-step methodology, you’ll learn the fundamentals of innovative design and how to seamlessly integrate it into your Agile or Waterfall development process.

Who should attend: UX, Development, Product Management

Key Takeaways:

  • How to apply Experience First Design™ (Lean UX, User Centered Design, Design Thinking).
  • Learn the difference between incremental innovation and radical innovation.
  • Using rapid prototyping to refine a product, app or website.

Expectations

Your Event

  • Your event must have a Code of Conduct.
  • I require a copy of recorded events.
  • Events target audience needs to be specified.
  • Permission to self-promote is required.
  • 1-on-1 consultations need advanced notice and written approval.

My Presentation

  • If preparation has a deadline, you must specify.
  • My content will be up-to-date with current standards and best practices, to the best of my knowledge.
  • I will design my slides myself on my own template.
  • I must know in advance if there will be live code or design demos.
  • After the event, I will publish my material.

Compensation

  • I require a speaker honorarium unless otherwise agreed in writing.
  • Priority is given to events that cover travel and accommodations.
  • Arrival 1 day prior, depart 1 day after your event is required unless otherwise agreed in writing.
  • Access to your entire events duration is required unless otherwise agreed in writing.

Continuously inspiring teams to greatness