To empathize with the user, we need to understand user behavior, needs and perspectives. Personas help us break down the information into meaningful pieces for the user. We continuously check the design against behavioral data to ensure value, meaning and clarity in the interaction.
From many sketches and wireframes, we choose ideas and shape them into visual concepts. Then individual elements are emphasized to make interaction as intuitive and as simple as possible for the users.
Referencing images, colors and fonts to express emotion, we go through several collaborative iterations to create a visual and interactive experience that will be both effective and memorable.
The foundation of design begins with understanding the business objectives, the context, the processes, the data, and the technology constraints. This allows us to design an experience that drives to the end goals.
Through user interviews & observations, personas and customer journeys, we gain insight and understanding into users and identifying opportunities to solve problems for the users. From this insight we develop detailed task analysis & user stories to make interaction intuitive to the type of user.
This is where it gets deep. We start thinking like your users, feel their successes and frustrations. Really understand their pain points in the product (or website or application) and find the right solution for your users. This is where the true experience potential begins to come alive!
During ideation, we take everything we’ve learned and begin to express ideas--verbally and written--through stories, sketching and wireframes. It’s the time for breakthrough thinking based on user insight.
Here we start to look at what's valuable, desirable and feasible. We determine what solutions we are moving forward with and how they fit within the brand. Developing hi-fidelity mockups and interactive prototypes help shape the experience.
Let's get things packaged up, documented and ready to transition into the development cycle. In this phase, we start to bring everything together for the final product; Building out the framework and components, following the brand guidelines to ensure the right voice and tone.
Along with developing the structure and application, other things could include, suggestions, recommendations and next steps. This will allow you to continue to evaluate, learn, create and innovate further.
Embracing "rapid innovation" and incorporating digital design and UX into your brand creates a user perception that sets you apart from your competition.
This is not an IT or an agency-only exercise. Meaningful design means incorporating teams from across your organization into the process, and bridging the gap between business and technology.
Directly impact your bottom line through design & UX innovation that will improve customer engagement and adoption. The solution that is USED, WINS.
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